DFS Spotlight Friday: DFS First Birthday!

We turn 1 year old this month! It is such an achievement, having showcased 20 new designers, over 11 shows, launched in Johannesburg, started distributing from Collage Fashion Deli on Long street, having partnered with Brandhouse and House of Monatic and also many other collaborations. This is our first birthday and our wish is for the DFS empire to have a rock-solid foundation in the past year's achievements. There are much more to achieve and we appreciate YOU for all your support.

Join us for our first birthday celebration on Saturday! From 3pm to 10pm we will be hosting a party at Collage Fashion Deli on Long St. Enjoy cupcakes, drinks, DJ's, and fashion all afternoon! We will also be announcing the winners of our Facebook birthday giveaways today, so stay tuned to our Facebook posts and mingle at the party! (www.facebook.com/designforstyle)

DFS Keeping you fashionably South African

Monday Models: Joelle Kayembe

This stunning Congolese-born model grew up in Johannesburg from the age of 11. Joelle Kayembe began modeling as a teenager for Ice Model management posing in advertisements for brands like Foschini, Playtex, and Sprite Zero.

Since then, Joelle has made significant accomplishments such as being the first black model on the cover of South African Sports Illustrated magazine and becoming a finalist in the International Supermodel 2005 competition in China. She has even appeared in a Ludacris music video and as a suitcase model on "“Deal or No Deal.” We can't wait to see what new heights this sexy South African will reach!