Wednesday, June 30, 2010

The birthing process

Design For Style is a brainchild of Cameron Arendse, Ronel Stevens and Sheila Afari, who were able to see the need for young, emerging designers to get proper exposure in their fashion pursuits. Two weeks before the first show DFS was conceptualise and the Monday before the Wednesday, the role of Public Relations was called to the table. Design For Style is an ever-growing phenomenon in the Cape Town fashion industry and the role of blogging, online and print publications, as well at our finale being covered by Penguin Films, saw DFS grow every week. A lot of lessons were learnt in the first series of DFS, and without any more words, we will have the pictures tell the tale of the growth of Design For Style!

This is the first show with Ayesha Kamali with her AKLIVITI line:

Designer Ayesha ( in the middle, with Black and Silver top) with the models wearing her AKLIVITI line

Monday, June 28, 2010

The beginning...

....I guess this is usually the hardest thing to do...much like starting your own business... Design For Style is borne of a lacuna left by the fashion industry and a gap that we at DFS hope to fill...Join us on this wonderful fashion journey, cos this is one ride of the fashion wave you do not want to miss!! Hope that there are many more great stories to share and many more lessons to be learnt!

day 1 of we go!