DFS Spotlight Friday: DFS First Birthday!

We turn 1 year old this month! It is such an achievement, having showcased 20 new designers, over 11 shows, launched in Johannesburg, started distributing from Collage Fashion Deli on Long street, having partnered with Brandhouse and House of Monatic and also many other collaborations. This is our first birthday and our wish is for the DFS empire to have a rock-solid foundation in the past year's achievements. There are much more to achieve and we appreciate YOU for all your support.

Join us for our first birthday celebration on Saturday! From 3pm to 10pm we will be hosting a party at Collage Fashion Deli on Long St. Enjoy cupcakes, drinks, DJ's, and fashion all afternoon! We will also be announcing the winners of our Facebook birthday giveaways today, so stay tuned to our Facebook posts and mingle at the party! (www.facebook.com/designforstyle)

DFS Keeping you fashionably South African

Thursday SA Fashion Blog: Miss Molly

Fashion blogs are a creative and current way of exchanging ideas and exploring new looks. Miss Molly Fashions stands out as one of SA's leading and most interesting fashion blogs. Blogger Miss Molly is a fashion merchandiser, designer, and owner of the clothing label MM fashions. Her posts are varied yet vivid. Blog posts include fashion inspiration, original outfits, experimental photography, and even cute lunch spots. Miss Molly often has giveaways, the most recent one being a beautiful pair of Sass Diva earings. Be sure to check her blog out for you South Africa fashion interests! http://missmollyfashions.blogspot.com/

Wednesday Wishlist: Faux Fur Vests and Jackets

Not only does faux fur look, but it will keep you warm for winter! Faux fur vests and jackets are popping up everywhere and look amazing with almost anything. You can rock the look with leather pant and heels or keep it casual with long sleeve shirt, jeans, and boots. Faux fur can look elegant over a cute dress of boho over a tunic. Even try a vest with a belt over top. Don't hesitate to keep you look exciting by adding faux fur!

Tuesday Trend: Color Blocking

Brighten up your fall/winter look with color blocking! Use colors such as peach, teal, tangerine, and emerald to break up neutrals, browns, and blacks. Splurge on new color block items for you wardrobe like Jeffrey Campbell shoes, a Chloé bag, or a BCBG Max Azria dress. Or create your own color block look by piecing together tops, shorts/skirts, dresses, belts and bags from your own closet. Either way, you'll be looking fabulous!

Workshop This Weekend!

On the 16th April 2011, Design for Style will host a workshop for all up and coming designers who were formally part of DFS and new young designers who are interested in being part of DFS. The workshop theme is "Fashion in Context" which will cover various issues on South African Fashion understood within our own climate, economy, people, culture and style. The workshop will feature 3 prominent speakers within the SA Fashion Industry. The speakers will cover various topics under the Fashion in Context umbrella. All 3 speakers represent a different sector within the Fashion Industry providing an all round stimulating conversation and open forum for discussion. To be part of the discussion, rsvp to rsvp@designforstyle.co.za. There are limited spaces, so please dont hesitate to book with us soonest.

Venue: Uwe Koetter Jewellers
4th Floor, Amway House,
70 Dock Road, Foreshore

When: Saturday 16 April 2011, 9:30 for 10am and will continue till 12pm (noon)

Cost: R50 pp

Dress: Come dressed comfortably.

Other Information:
Refreshments are served after the workshop, which allows for further networking.
Please bring a notebook/diary to note important issues which may arise out of the debate/discussion.
Please report to your seats 10 minutes prior to the start of the workshop.

We hope to see you all there, so please do not hestitate to RSVP soon:)

DFS Keeping you Fashionably South African

Monday Models: Abayomi Buys

Copyright:Base Model Agency




Abayomi Buys is a South African born, international model. She can awe anyone with her stunning features and 182cm height. Abayomi has walked many runway shows, including Cape Town and Johannesburg fashion weeks. She also assisted during casting for Mozambique Fashion Week. Advertisements for Levi's and Edgar's also fill her resume. Keep your eyes out for this model on the rise!

DFS Friday: Clothing in Collage Fashion Deli

DFS clothing can currently be found in Collage Fashion Deli on Long St. This Afrocentric store targets the young and the creative. Trendy and avant-garde pieces fill deli fridges and Coke crates instead of clothing racks. Hanging inside the store is the DFS affiliated label Mili Jo. IVNMC, Akliviti, and a jewelry showcase will be sold in Collage Fashion Deli shortly.

Join DFS at Collage Fashion Deli (219-223 Long Street) on Saturday, April 16th for a fun, customer centered event! From 3pm to 10pm there will be live DJs, drinks, and designers whose labels are in the store. Have your photo taken on a red carpet in one of your favorite pieces. Come celebrate with us!