Thursday Random Rambles...

We are number one! We are number one! We turn 1 year old this month! It is such an achievement, having showcased 20 new designers, over 11 shows, launched in Johannesburg, started distributing from Collage Fashion Deli on Long street, having partnered with Brandhouse and House of Monatic and also many other collaborations. This is our first birthday and our wish is for the DFS empire to have a rock-solid foundation in the past year's achievements. There are much more to achieve and we appreciate YOU for all your support. Without YOU DFS will still just be our dream. Cheers to a great year of blood, sweat and tears and a year of great achievement! Looking forward for more to come! Happy Birthday to US!!!

To celebrate the DFS Birthday Month, we are giving away tons of prizes to our loyal DFS supporters. Over the next three weeks, we are taking everyone down memory lane with various questions and wall posts. If you would like to win any of our amazing DFS prizes, make sure that your DFS knowledge is up to scratch and that you vist our Facebook page (www.facebook.com/designforstyle).

DFS Keeping you fashionably South African

Wednesday Wishlist: Studio Cocoa Moon Art Jewelery

As artist and owner of Studio Cocoa Moon, Nancy Nichting creates jewelery masterpieces from pre-loved or repurposed objects. She designs necklaces and other accessories from driftwood, odd metal pieces, old photos, buckles, ties and vintage pieces. Studio Cocoa Moon's interesting and original pieces appeared in Joburg Fashion Week in February 2011. Adding these hot accessories will most definitely bring your outfit to life and give it an extra edge.

Tuesday Trend: African Print Dresses

African print dresses have been appearing on celebrities and all over 2011 runways (including L.A.M.B. and Oscar de la Renta). These exciting prints are beautifully eye catching and will make you stand out. Whether it be a brightly colored, multi-layered mini dress or a brown and black classic cut dress, African prints will look fabulous on you. Make one from your favorite fabric, snag one from a local designer, or pick one from the runway and start stunning in your print dress!

Monday Models: Joelle Kayembe

This stunning Congolese-born model grew up in Johannesburg from the age of 11. Joelle Kayembe began modeling as a teenager for Ice Model management posing in advertisements for brands like Foschini, Playtex, and Sprite Zero.

Since then, Joelle has made significant accomplishments such as being the first black model on the cover of South African Sports Illustrated magazine and becoming a finalist in the International Supermodel 2005 competition in China. She has even appeared in a Ludacris music video and as a suitcase model on "“Deal or No Deal.” We can't wait to see what new heights this sexy South African will reach!

DFS Designer Spotlight: Ivan McCarthy of IVNMC

Ivan McCarthy is a designer extraodinaire. He specialises in all things design; designing, as he says, not for the masses, but for the individual who are not scared to stand out in the crowd . As a architecture graduate from UCT, he is inspired by structure, as he layers and morphs, always having a captivating element to his designs. He showcased at the second DFS show (12 May 2010)and since then he has showcased at the Chew magazine's Puma Creative Unity event and at the Belvedere Vodka "Downtown" event. IVNMC is currently creating a range exclusively for the Collage Fashion Deli on Long Street, Cape Town. Many more great things to come from this guy...Stay tuned and dont say that you never heard anything about this guy.
DFS keeping you Fashionably South African <3

Thursday SA Designer Spotlight: Abigail Betz

Abigail Betz


Abigail (middle), Jazna Zellerhof (right) and a friend (left)



JFW 2011



JFW 2011


JFW 2011

Abigail Betz launched her brand in 1997 in Cape Town. Shortly after, her designs filled Young Designer Emporium stores nationally. In 2008 she opened an Abigail Betz signature store in the Mall of Rosebank, Johannesburg. Abigail’s clientele stretches across South Africa, Europe, and the East. Her designs are romantic and gorgeously feminine. Many are empire dresses and voluminous skirts made of silk, lace, or tulle with crouches or embellishments. Abigail won the Best Couture Collection award and was featured in the 2011 Joburg Fashion Week. Her latest collections are pictured above, along with a picture with our very own DFS Ambassador, Jazna Zellerhof.

DFS Keeping you Fashionable South African <3

Wednesday Wish List: Bold Booties

Take a chance and stand out with bold wedge booties. Animal print or bold colors (like bright blue) add a sexy edge to a simple outfit. You can rock them with jeans, skirts, dresses, or even shorts with tights. Right now, we love these shoes and they have made their way to the top of our wish list.
DFS Keeping you Fashionably South African <3